B2B link building agency for links your buyers read
Links on the industry sites your buying committee trusts, pointed at the pages that bring in demos, calls and quotes. Priced per link, with no retainer.
- From $149 per link
- No retainer or contract
- You approve every site
What is B2B link building?
B2B link building is getting links to a business to business company's website from relevant, trusted sites such as industry publications, trade blogs and business news sites. The aim is to help the pages that bring in leads rank for the searches buyers make while they research vendors.
How B2B link building is different
Several people buy, not one
A B2B purchase usually involves a finance lead, an IT or security lead, the team that will use the product and a manager who signs. Each of them reads different sites.
Buyers research for weeks
B2B buyers compare vendors, read guides and check reviews long before they talk to sales. Links help the pages they read during that research rank higher.
Audiences are small and specific
A payroll tool or a logistics platform has a narrow audience. One link from a site that audience trusts is worth more than many links from general blogs.
Reach every role in the buying committee
We plan publishers around the people who decide, not around one keyword. This is how roles usually map to sites and pages.
| Role | What they read | Pages the links point to |
|---|---|---|
| Finance lead | Finance, accounting and fintech publications | Pricing, ROI and cost comparison pages |
| IT and security lead | Tech, software and security blogs | Integration, security and technical pages |
| Team that uses the product | Productivity, sales, marketing and HR blogs | Feature pages and how to guides |
| Manager who signs | Business, startup and leadership sites | Solution, industry and case study pages |
Which B2B pages should get links?
Links matter most on the pages closest to a sale. Selling software? See our SaaS link building page for product, feature and integration pages.
- 1
Solution and service pages
The pages that explain what you sell and ask for a demo, a call or a quote.
- 2
Industry pages
Pages for the sectors you serve, which match how buyers search, such as payroll software for construction.
- 3
Case study pages
Proof pages that buyers read late in their research, often shared inside the buying committee.
- 4
Original research and data
Reports and surveys that other writers cite. They earn links on their own and pass authority to the rest of the site.
- 5
Comparison pages
Pages like Your Product vs Competitor, where shortlists get made.
- 6
Your homepage
Brand links that build overall authority, balanced with links to deeper pages.
How our B2B link building agency works
- Step 1
Target pages and gaps
We review the pages you want to rank and the competitors above you, then agree on targets.
- Step 2
Publisher shortlist
We pick vetted industry publishers that your buying committee actually reads.
- Step 3
Your approval
You approve every publisher, article topic and anchor before anything is written.
- Step 4
Content and placement
Original articles written to each publisher's guidelines, with your link in context.
- Step 5
Report and re-checks
Each live link is reported with its URL, metrics and attributes, then re-checked over time.
Retainer or per link: how B2B link building is priced
Most B2B link building agencies sell monthly retainers. We price per link. Both can be the right choice.
| Compare | Monthly retainer | Per link (LinkHeron) |
|---|---|---|
| What you pay for | A monthly fee that often covers strategy, content and outreach together | Each live link, priced by the publisher's authority and traffic |
| Commitment | Usually a monthly contract, often with a minimum term | No contract. Order a single link or a monthly plan |
| Typical price | About $1,200 to $6,000 a month and up, from agencies we reviewed in October 2026 | From $149 per link at LinkHeron |
| Best for | Large programs that also need digital PR, content strategy or full SEO | Teams that know which pages need links and want to control spend |
B2B link building pricing
Every tier needs a minimum Domain Rating and real organic traffic. Both must pass.
| Moon | DR 30+, 1,000+ traffic | $149 |
| Planet | DR 50+, 3,000+ traffic | $279 |
| Sun | DR 70+, 10,000+ traffic | $499 |
Want to test first? First Light: 3 Moon links for $399.
Full pricing and monthly plansBuilt on vetted B2B publishers
We started with tech, HR, sales, finance and productivity publishers, then checked every one.
- checked in Ahrefs
- 107
- met our standard
- 46
- DR 40+ but under 500 visits
- 13
How to choose a B2B link building agency
The best B2B link building agency for you is the one that answers these questions clearly. Here are our answers.
How do they get links?
Ask for the method in plain words. Ours: original articles placed with vetted publishers, approved by you first.
Do their publishers cover your industry?
Ours are vetted for topic. At least 40% of a site's recent posts must be on business, software or marketing.
Do they publish a traffic floor as well as DR?
Yes. From 1,000+ monthly organic visits on Moon to 10,000+ on Sun.
Will you see every site before it goes live?
Yes. You approve every publisher, topic and anchor before writing starts.
Are prices public?
Yes. From $149 per link, with a 3 link trial for $399.
What do you get when a link goes live?
A report with the live URL, publish date and link attributes, and re-checks after that.
B2B link building FAQ
What is B2B link building?
B2B link building is getting links to a business to business company's website from relevant, trusted sites, such as industry publications, trade blogs and business news sites. The aim is to help the pages that bring in leads rank for the searches buyers make while they research vendors.
How much does a B2B link building agency cost?
It depends on the model. The B2B agencies we reviewed in October 2026 charge monthly retainers of about $1,200 to $6,000 and up. Per link prices across the market start around $70 and go past $500. Our links cost $149 (Moon, DR 30+), $279 (Planet, DR 50+), $499 (Sun, DR 70+), with no retainer.
Is link building worth it for B2B companies?
It is worth it when your pages are already good but rank below competitors with stronger link profiles. Links from sites your buyers read also put your name in front of them during research. It is less useful if the target pages are thin or do not match what buyers search for, so we review the pages first.
Which B2B industries do you work with?
Our vetted publisher list is strongest in software, HR, sales and marketing, finance and productivity. For other industries we check publisher supply first and tell you honestly if we cannot find enough good sites.
Do you do digital PR?
No. We place original articles with vetted publishers. Digital PR campaigns built around news, data stories and journalist pitching are a different service, and we would rather say so than sell it badly.
How long does B2B link building take to work?
Links usually take a few months to move rankings. Search engines first have to find and process each link, and results depend on your site, your competitors and the pages you are trying to rank.
Get links on the sites your buyers already trust
Tell us which pages you want to rank and who buys from you. We will come back with vetted publishers for you to approve.
Get a B2B link plan